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Norwich is famous for many things, the Norfolk Broads, Colman’s mustard, Norwich City Football Club, Delia Smith and Alan Partridge. When Daisy Entertainment contacted Sand In Your Eye to make a table top sand sculpture in Intu Chapelfield indoor shopping centre, the landmark building of Norwich Castle was an obvious choice to celebrate everything that is great about Norwich in sand art.

sand art intu shopping centre

Right in the middle of the shopping centre

The Norman castle is an impressive monument standing right in the centre of Norwich city centre, it has been used as a fortress and a gaol and now houses a museum and art gallery. The sand sculpture of the castle was deceptive, although the castle uses a traditional square motte and bailey typical of a lot of William the Conqueror’s castles, as the castle has lots of windows, repeated features, parallel lines and architectural elements that would need to be rendered in sand carving which would require detail, concentration and skill from our professional sand sculptors. This was one of Rich Spence’s first sand sculpting jobs with Sand In Your Eye, because of all the fine work the two day build was a difficult job to start on and it very nearly sent him cross eyed! He made a great effort and it gave him the confidence with future sand sculpture jobs to be able to do anything.

rich spence sand in your eye

Rich Spence, sand sculptor

sand art norwich castle

Intricate work

sand carving intu shopping centre norwich

Sand castle of a castle

It also gave him a lot of training in working for a client within a busy retail environment with a lot of footfall. The tonne of sand had to be transported in buckets along the malls of the indoor shopping centre, right into the middle of Intu Chapelfield. Whilst Rich and Jamie were working on the sand art great care was taken to make sure that when they were finished not a grain of sand was spilt on the floor and people could walk around safely. The final sand sculpture was coated with a PVA solution so it would stay intact for the 2 weeks it would be installed in the shopping centre.

sand art castle

Nice sand castle Rich!

jamie wardley sand in your eye

Sand sculptor Jamie Wardley

Rich and Jamie had a great time working in Norwich, it really is a fantastic city, full of history and beautiful buildings and some great vegan restaurants.

 

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"From carved pumpkins depicting beheaded Tudor royals to a realistic but giant castle sand sculpture, the Sand In Your Eye team have been brilliant at making our outlandish dreams a reality. Every request and idea is met with an open mind and they are buzzing with artistic ideas – we love working with the team because it feels like a partnership to create something special. Not only this but they are also reliable and dedicated, and we look forward to working with them again in the future."

Emma GoughEnglish Heritage
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"It’s been a pleasure to collaborate with Sand In Your Eye over the last two years. Together we’ve created a 60 metre sand portrait , a giant tennis ball mosaic at Wimbledon and a huge mud toilet sculpture at Glastonbury, all of which have helped us secure high quality media coverage for our campaigns. Working to the highest ethical and environmental standards, Sand In Your Eye go above and beyond to problem-solve and create unique activations that help WaterAid to reach new audiences. I look forward to more collaborations in future."

Anna France-WilliamsWaterAid
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"Hebden Royd Town Council have been proud to partner with Sand in Your Eye on a number of events and projects over the past 10 years. Sand in Your Eye have continually surpassed expectations and consistently deliver creative, engaging artworks of the highest quality which help the Town Council to connect with the community."

Emma GreenHebden Royd Town Council
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"We have worked with the team at Sand In Your Eye since we started delivering our projects in 2019. During that time we have found them to be imaginative, creative and inspiring in their thinking. The attention to detail, amazing creations and passion for all they do really sets them apart and we look forward to continuing our working relationships as we enter a new five year term."

Jonny NobleBradford BID Manager
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"It was a pleasure to work with the skilful team at Sand In Your Eye. From having initial idea discussions to working up designs, creating the land art and producing top quality film and imagery afterwards. We were delighted with the whole process from start to finish and would thoroughly recommend."

Emily WatsonNorth York Moors National Park
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"We were delighted with the outcome of our climate-themed Coal and Ice event at Woodhorn Museum. The Ice Trail looked stunning, with visitors really connecting with the poignancy of seeing beautifully carved endangered animals slowly begin to melt away. Throughout the project, the Sand in Your Eye team were enthusiastic, professional, collaborative and full of brilliant creative ideas. I wouldn't hesitate to work with Sand in Your Eye again and would highly recommend them to others."

Liz RitsonMuseums Northumberland, Woodhorn Museum
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"We had a really great experience working with Sand In Your Eye on our project raising awareness of UK nature loss. They were consistently friendly, professional and able to give us valuable advice where needed, and we were so impressed with the quality and detail of the final sand drawing, drone footage and final video."

Jane WilliamsonUK Youth For Nature
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"Altogether, we’ve worked with SIYE three times on campaigns for nature protection and climate justice. In addition to their talent, collaboration and efficiency, we really value SIYE’s green ethos and commitment to amplifying environmental issues. We would love to work with them again in the future."

Emma WilkinsonGreenhouse PR
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"We were really excited to work with Sand In Your Eye on this important project. The attention to detail and the tutorial videos we received to help our children put together the paper bees were just fabulous. The engagement in the project from all year groups was lovely to see. The team at Sand In Your Eye are creative, innovative and have a can-do attitude; no project is too big!"

Rob PaytonSchool Head Hebden Royd CofE
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"I just wanted to say how much we enjoyed the sand sculpting workshop. Jamie and Peter were fantastic, the whole activity played well to our audience (a high proportion with an engineering background!) – there was also lots of interest from the public in the activity."

Laura WeirGo Fibre

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